Wednesday, April 29, 2020 - Teriyaki Madness (TMAD) has once again proven its resilience as a brand and a franchise. They face the current pandemic, as they face everything, with positivity and innovation. TMAD has always led the industry in innovating through technology. Online, app, and third-party orders were already integrated directly into their centralized POS system allowing them to quickly pivot from 70% to 100% takeout, delivery, and curbside. In addition, safety procedures, designated pick-up areas, floor decals, and sophisticated drive-up systems were quickly communicated to franchisees to adjust to new market conditions. These tools and swift transition allowed the franchise to exceed industry sales retention rates.