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Teriyaki Madness Pivots and Innovates Through COVID-19 Pandemic

Wednesday, April 29, 2020 - Teriyaki Madness (TMAD) has once again proven its resilience as a brand and a franchise. They face the current pandemic, as they face everything, with positivity and innovation. TMAD has always led the industry in innovating through technology. Online, app, and third-party orders were already integrated directly into their centralized POS system allowing them to quickly pivot from 70% to 100% takeout, delivery, and curbside. In addition, safety procedures, designated pick-up areas, floor decals, and sophisticated drive-up systems were quickly communicated to franchisees to adjust to new market conditions. These tools and swift transition allowed the franchise to exceed industry sales retention rates. 

“TMAD, in the last recession, thrived as guests "traded down" from casual dining to more affordable fast casual. Not just any fast casual but food that was different and could not be made at home. TMAD was up almost 20% in the Las Vegas shops (the only shops open in 2008) in one of the hardest hit markets in the United States. We expect a similar situation as consumers change their behavior which favors the TMAD business model and all of your efforts of building a loyal customer base.” – CEO, Michael Haith

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