The Global Water Center was recently featured on Flow Control when it teamed up with the Wisconsin Economic Development Corporation to establish a global, but local freshwater seed accelerator program. The program has been dubbed "The BREW" (Business, Research, and Entrepreneurship in Wisconsin), a nod at Wisconsin's rich brewer history and an acronym for the up and coming program.
The BREW's mission is simple: provide an incubator for water technology startups, helping to grow the global water hub and create opportunity in the water industry. Their website also explains some of their other areas of focus:
- Unleash water innovation by accelerating the start-up business process. As part of the network, your business will increase its credibility in the marketplace. You will uncover new markets and a market pathway to the USA and world.
- Accelerate results by linking you and your business into our rich and strong water network. You will make the decisions necessary to grow your business and get results. The Global Water Center provides a synergistic facility like no other in the world.
- Inspire action by being an inspirational place to come to work and run your business. You are surrounded by people all in alignment with water technology and your success. We provide accountability through classes, speakers, pitch events, conferences and one-on-one coaching.
Disrupting the Status Quo
- Disrupt the status quo by working to educate, incent, revise structure, change the will of people and finally to drive new behaviors. This is a challenge for all of us in the water industry and we need to be deliberate in our approach.
There have been a number of tenants in the Center and Elizabeth Thelen, Director of Entrepreneurship and Talent, says applications to The Brew have doubled after its first year. She attributes the growth to the awareness and exposure of The Global Water Center.